Friday, December 07, 2012

When relaunching a website, don't forget to review your Google Analytics settings!

There's enough to do when re-launching a website. Making sure all your pages have GA code is a top priority (and adding custom code to your 404 page is another), but have you gone into Google Analytics to check everything else matches what might be a new URL structure? In looking at the analytics for a site I realised my Goals had not been changed, and reflected no-longer existing pages!