Thursday, December 06, 2012

Analysing your 404 errors

If your website gets any amount of 404 errors, knowing why is important. This blog gives the technical background to the topic, and how to modify the GA tracking code to track 404 errors with Events.

When you've set it up properly, any 404s will show as Events, including the pages that referred traffic to the non-existent page.
In the above page, you can see 404 tracking having been applied in the last couple of days, and clicking on the 404 Event will show actionable details of the broken links.