'We asked you what you wanted...' said the press release from LIME, aka Cable & Wireless; I'm not sure how many people said 'spend $400 million rebranding'. Nevertheless, that's what we got, and the new company was launched here with a bizarre stage-show at Creole in the Park which many will remember simply for being badly lit. Oh, and for the free maracas given out (note to self, write a post soon about modern Cargo Cults).
Thing is, several years ago they rebranded to Telecommunications of Dominica (ToD), then had to un-rebranded after admitting none knew ToD and that C&W was a globally recognised brand. Well at least lots of people know what a lime is.
Already there are alternate meanings for LIME - Lousy Internet, Mediocre Everythingelse is one. But maybe LIMP is better:: Landline, Internet, Mobile, Profits