Steve McCabe: from island to island

I like Google Tag Assistant - it tells me when I'm messed up with my Analytics tags. But oh Google, it makes you look, well, stupid. Here's what the Tag Assistant shows for an analytics page. Not just multiple tags (that's a no-no, according to Google), but tags without a property? WTF!

"Liam, what have you done to my Christmas card?" "I've cutting it" "Why?" "But because I love you"

In which Liam, as camel #1, takes centre stage.

Nice to see almost lush green fields so late in October.

After several years 'off island' I've returned, and one change that sticks out: the lack of urban birdlife. Where have all the sparrows gone? Sure there are lots of magpies, and doves (or more probably, pigeons), but sparrows, and starlings too, are just not to be found in cities and towns that used to call them pests.

While you can still get at keyword data via Google Webmaster Tools (or within GA under Search Engine Optimisation) the difference is that GWT related keyword data is only kept for 90 days and is only for the top 2k of queries - not ideal. Of course, if you use Adwords, you still have access to the data, and therein lies the big stink, especially since Google are saying it's been done to protect users' privacy. To get at your GWT keyword data, you'll need to go into the related Adwords account and request the data be linked. Once linked, it's accessible under the Dimensions tab, and will look something like this. Related Links - probably the most useful that I've seen:  http://www.practicalecommerce.com/articles/59113-Understanding-Google-Keyword-Not-Provided-Data

West Park, Macclesfield

Visitor Flow shows you precisely how people move within your site, and is an awesome report, especially since you can not only select the dimension (answering the question 'When people find my via organic search, how do they move through the site?') but also lets you highlight traffic at a particular point of interaction (answering the question 'what number of people drop-off at page x?'). The Visitor Flow report can be found within the Audience menu.

If you take your social media seriously, then you'll need tools to monitor your - and others - output. Let's have a look at a few such tools. It's worth noting I particularly wanted a tool that can also monitor my Pinterest account. Cyfe.com The ‘All-in-one dashboard’. Shows key data, in a very pleasing layout. Social accounts are added as widgets, and the free plan allows for 6 widgets. What's great is that it can pull data form many social channels, including Pinterest. The Pro plan will cost you $19 monthly. Crowdbooster.com 'Analyse, Publish, Engage'. A focus on Facebook and Twitter, the Bronze Plan allows for one Twitter and one Facebook account to be monitored for $7/month. The Silver Plan is $31/month, allowing up to 10 social accounts. Mention Another FB/Twitter monitoring tool, and particualrly good at showing user engagement.  It lists (and email alerts) mentions of your chosen keyword, but Pro version also offers analytics...

Amazon have just launched an interesting new feature (in the US only though). Called Auto-Rip , it converts to MP3 every applicable CD you've ever purchased back to 1998. It integrates with their Cloud Player, and once you turn that on, the content of those CDs will appear magically as MP3s in your Cloud Player. Which is rather nice. Here's Amazon's press release on the service, and here's an interesting take on the service, (basically saying nice, but who buys Cds anymore?). Though that only amounted to 8 CDs for me, it did have me wondering: "What the?!" when I saw what I'd bought, way back when. The Barry White must (bold, italic) have been a gift; same for Santana. Bowie and The Stranglers were a nostalgia trip I still recall (nay, am still going through). Costello's 'Painted From Memory' is still one of my favourite Costello albums. But the two track Bach: Goldberg Variations mono recording from 1955? Help, my Amazon account'...